Privacy Policy

Last updated: 27 July 2026

PurrWell ("we", "us", "our") is an Australian business operating this website. We are committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit or make a purchase through this website.

Personal Information We Collect

Depending on how you interact with us, we may collect the following types of personal information:

  • Contact details such as your name, email address, phone number, delivery address, and billing address.
  • Order and payment information such as products purchased, order history, and payment confirmation. Payment card details are collected and processed directly by our payment processor and Shopify — we do not store your full card details ourselves.
  • Account information if you create an account with us, such as your username and order history.
  • Communications you send us, for example through our contact form or by email.
  • Technical information such as your IP address, browser type, device information, and how you interact with our website, collected automatically through cookies and similar technologies.

How We Use Your Personal Information

We collect, hold, and use your personal information to:

  • process and fulfil your orders, including arranging payment and delivery;
  • communicate with you about your order, account, or enquiries;
  • provide customer support and respond to your questions;
  • send you marketing communications, where you have consented to receive them (you can unsubscribe at any time);
  • improve our website, products, and services;
  • detect and prevent fraud and unauthorised activity; and
  • comply with our legal obligations.

How We Disclose Your Personal Information

We may disclose your personal information to third parties who help us operate our business, including:

  • Shopify, which hosts and powers our online store;
  • payment processors, to securely process your payment;
  • couriers and delivery partners, to fulfil and ship your order; and
  • IT, marketing, and analytics service providers who assist us in operating this website.

We do not sell your personal information to third parties.

Overseas Disclosure

Some of the third-party service providers we use, including Shopify, store and process data on servers located outside Australia. Where this occurs, we take reasonable steps to ensure these providers handle your personal information in a manner consistent with the Australian Privacy Principles.

Cookies

Our website uses cookies and similar technologies to operate the shopping cart, remember your preferences, and understand how visitors use our website. You can control or disable cookies through your browser settings, though this may affect how our website functions.

Data Security and Retention

We take reasonable steps to protect the personal information we hold from misuse, loss, and unauthorised access, using the security features provided by Shopify's platform. We retain personal information only for as long as reasonably necessary to fulfil the purposes it was collected for, including to meet legal, accounting, or reporting requirements.

Access, Correction, and Your Rights

Under the Australian Privacy Principles, you have the right to request access to the personal information we hold about you, and to request that it be corrected if it is inaccurate, out of date, or incomplete. To make a request, please contact us using the details below.

Children's Privacy

Our website is not directed at children, and we do not knowingly collect personal information from children without parental consent.

Complaints

If you have a concern or complaint about how we have handled your personal information, please contact us first using the details below so we can try to resolve it. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or operational reasons. Any changes will be posted on this page with an updated "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please email us at meow@purrwell.com.au.